"It is difficult to think of any consumer products (laptops, washing machines) or art forms (novels, paintings) that are not received and analyzed by a well-established critical audience. Curiously, fragrance is not one of them. When fragrances launch, one does not read reviews in all of the major newspapers and consumer Web sites as one would in the case of a television show or electronic device. Aside from three high-profile critics (off the top of my head), there is virtually no mainstream, professional criticism being written about scent. In the Web 2.0 age, that void has been inevitably filled by genuine, independent fragrance lovers—whatever the quality of their critical chops. Fragrance-centric blogs can run the gamut from sub-literate meanderings to gorgeously written and well-informed discussions of the power and beauty of fragrance. Perhaps some of my colleagues would argue which ones are which."
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