Tova Ad Copy Headlines

Direct marketing headline used to promote and create buzz for perfume:

"Wife Of Famous Movie Star Swears Under Oath Her New Perfume Does Not Contain An Illegal Sexual Stimulant!"

3 comments:

Anonymous said...

all about building hype around a product!

Anonymous said...

J21 Instead of building hype, build a better Tova Signature

Anonymous said...

I am about to pull the trigger on the Tova Signature at QVC. I have bought the "original" over the years but none was the same as the real thing I bought back in 1999. It did truly draw compliments. I remember leaving the hospital after visiting my mother and was standing by the elevator when this woman asked what I was wearing. I remember her writing it down! LOL And I had gotten a few others. I was in college back then and didn't have a lot of money. I had to nurse that bottle because I could barely afford it at the time. For some reason I think it was around $80 but maybe I am mistaken. Maybe it seemed like $80 since I was a poor college student. In any event, it was so heavenly. I'm hoping I'm not disappointed with it now.

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