Tova eau de parfum



Tova Beverly Hills

Where can I buy the original Tova?! People are drawn to it for its fresh and clean smell with staying power. The fragrance notes keep everything smooth and alluring. I love its subtle yet distinctive aroma and would like to purchase some for myself, as it has become my signature fragrance as well. I get more compliments when I wear it compared to others.

Apparently, the formulation has changed, which is quite noticeable for people who have been using the product for years. Sadly, some even suggests that it now smells like insect replant. Many are furious and disappointed with the change and are wondering if the fragrance will ever be the same. QVC may be saving some money for now, but this will be costly in the long run. I'm sure there are remaining original bottles on sale in ebay, though I'm wary of imitations and fraudulent sellers elsewhere.

Share your thoughts/reviews in the comments section, and check out the links and other posts on the right.

226 comments:

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Anonymous said...

Tova Signature was the ONLY perfume I could ever wear I am so allergic probably because it had such a high numbers of essential oils and that it was aged. I bought the new Tova Platinum Signature it smells clean but it is NOT the original it doesn't have that softness just the citrus and when I first put it on it did smell like mosquito repellent. One of my friends was over when I received it in the mail and she wasn't impressed and asked me is that what you usually wore it doesn't small like it. Tova admitted she went to her perfumer to make the Platinum they need to go back to the drawing board and make the original as a choice for those who would be willing to pay more for the real thing the Q could give us easy pays, but NO instead they try to pull a fast one saying that Tova is back. They figure the new buyers won't know the difference but it was those 10 million bottles that were sold that made them money this formulation isn't going to get them there because now it is no different than anything else out there there was nothing like the real Tova. nothing anywhere ever before or since.. If that isn't true than why does Ebay and Amazon sellers asking hundreds of dollars for the original Tova and getting it the bottle we used to pay around $34 for who knows how old it is but people love it so much they will take a chance. I am really disappointed in the Q they talked Tova into this I am sure it probably is very expensive to make it now everything else has gone up so high in price. The Q would rather pass it off as the real thing and make the money from people buying it thinking it is the real thing. I wonder how many bottles got returned I know I returned mine and wrote on the return slip " THIS IN NOT TOVA" it was the Platinum some $70 they had to give me back. So in one fell swoop they lost my business I had been buying from them since 1991 alot of that was jewelry and Tova now they get zero and me telling people not to trust them. Stupid!!!

maureen fanning said...

I have just lost my husband and he used to wear the originAL Tova mens
Cologne while we were dating. I fell In love with him and his sent. We tried
so hard to get the cologone while he was alive but couldnt. Now I need that
smell again sooooo bad. Please, please ,please bring it back.

Anonymous said...

I've been wearing TOVA SIGNATURE since I received that lovely lifestyle catalog in the 1980's. My coworkers knew when I came into the office just from the scent. We may never find this one again as connoisseurs of this wonderful experience.

Britta Winkler said...

I have got 2 nice crystall bottles with signature as well night for Christmas now in 2014. Absolutely disappoint as I have got onky colored water in both bottles without any smell left within minutes. For sure Tova would never try to sell similar to her friends around Beverlly Hills. But only in Germany, so far away to stupids. Shame on you Tova.

Anonymous said...

The scent HAS changed and I am so disappointed. I used it for years and thanks to lots of gifts, I still had some until recently. When I ran out, I bought a new bottle from QVC, but I returned it today. The scent isn't the same. There's just no WOW-factor to it and it doesn't linger the way it used to. VERY disappointed. I would pay double if not more for the original. I hope they bring it back.

Anonymous said...

I complained about the current Tova Signature NOT being the original I remember and this is part of the reply I received from Tova's customer service:

" Since Ms Borgnine purchased back her beauty company in late 2012 with her first production series coming to consumers mid 2013, all of her fragrances are their original formulations and each undergoes a rigorous testing to insure this. Signature Summer has never deviated from it's original formulation. In regards to Signature, today's Signature is the same formulation as the Original fragrance and is made and tested by the original perfumers/manufacturers. For the handful of customers who feel something is different, with all we have had contact with, they have undergone physiological changes which include dietary, medicinal, illness and/or hormonal (pregnancy, peri/post menopausal. I mention this as many people are unaware of the affect these changes have on one's body chemistry, sense of smell and the last of any item with fragrance in it. The fragrance has nor changed the person's body has...I learned this the hard way several years ago while ill with pneumonia I tried to continue to use a very expensive Shea Butter lotion that I loved...to this day the scent of it makes me cringe and get nauseous."

The rep then proceeded to suggest how the fragrance should be layered with other Tova products.

Sorry, but I'm not buying it (the story or the perfume!).

The formula changed and everyone who used the *real* original scent knows better. I'm disappointed that customer loyalty didn't count for much when the product was changed, and I find it insulting that the company would suggest it's due to physiological changes, etc. Nonsense! :(

Anonymous said...

I've been hearing that Tova perfume was originally based off the China Musk fragrance. So, I just purchased China Musk perfume oil and we'll see how it goes. I had gotten quite a lot of compliments when wearing Tova. It never "turned" like so many perfumes had on me in the past. I always enjoyed wearing it, and I'm not a big perfume person.

Anonymous said...

PLEASE BRING BACK THE ORIGINAL SCENT!!!!!!!!! PLEASE PLEASE!

Anonymous said...

IF ONLY WE ALL WOULD BE BLESSED WITH OUR 'BABY' TOVA THE REAL THING FROM A FEW YEARS BACK

Anonymous said...

I don't know how old this blog is but I own a full bottle of the Tova in the original white box. I purchased it about 13 years ago and at that time it was very rare and paid close to $300.00 for it:)I have not used it yet as I still have about a third of another bottle left!! Anyone interested is making an offer I would be willing to sell?

sadiesamie said...

Liar!! Liar!!! Shame on you!!!

sadiesamie said...

Lies! Lies! Lies!! And a spray issue?? Pffttt....what a lame ass waste of time. People, it's available on eBay. Just search for it. There's a shimmer 3.3 oz, and the original frosted bottle with black cap. Be VERY careful when looking at the frosted bottles. If the writing on the front is BOLD. It's not the original, rare formula. It just be a fainter print in the front of the bottle. You'll see exactly what I mean when you search and see the difference on the bottles that are advertised as Tova and priced for around $75. Then keep searching until you see a bottle advertised as rare, hard to find and it will be sometime as much as $350-$500 for the bottle!!!

I'm not saying THAT'S what you need to buy, ONLY use it to view the picture of the bottle to compare it with the others. Or, if you still have an original bottle. Take s good look at it and you'll see the faint printing and the "thinner" lines in the TOVA printed on the front of the bottle. If you purchase the bottle with the BOLD Tova printed on the bottle, you'll see that the scent is completely different. It smells NOTHING LIKE TOVA IN FACT- it smells like a totally different perfume all together!! And the newer, tall clear bottles that fragrance net dot com or qvc sells smells like bug spray!

sadiesamie said...


Disgusting.... ALSO!! Ladies.... the sprayer will not get that white, chalky, sticky residue from spraying like the old formula did. You 20 + years Tova lovers know exactly what I'm talking about! Over a period of time, a white residue formed around the sprayer and sometimes if you got some of the perfume on the bottle, it wound leave oily marks. And......ALSO, the old formula had an oily/sticky feel to it after you sprayed it on your forearms you could feel the oil. It's not like that with the "new changed formula" why??? Well it's real simple! Because it's the OIL THAT'S MISSING! Right Tova???? Admit it.

sadiesamie said...


Trust me ladies! Go to eBay right now. Search for any of the following: Tova signature, Tova rare, Tova hard to find, Tova 3.3, Tova eau de parfum, Tova elixir, Tova signature set. (Yes! I'm a die hard ORIGINAL TOVA ADDICT! And I've done my research, bought several bottles and Trust me! It's out there. And! Here's the good news!!! You don't have to pay the outrageous greedy eBay sellers prices! But yourself a used bottle! That's right....a "USED" bottle. Some are missing only 10% perfume. Some are 1/2 full. Some are even new, never used. I JUST SEARCHED! And they're there. I'm not even kidding when I say this! If I could attach pics with this message, you'd see that I've bought 21 bottles in the last 3 months! Yep....I sure did! And I have a WHOLE DRAWER FULL. I'm not bragging!!! I'm just letting you know that IT IS OUT THERE. People are listing original Tova's from estate sales too. Some have no idea that the formula changed and price them so low- that's why I've bought so many. I get my every morning Tova searches that I follow and as soon as I see one that's 70.00 or less, IT'S MINE!!!!

sadiesamie said...

Yep! I'm buying them! I'll do what I have to do to get it! The reality of it YES! IS SAD! But, that's how much I love it. Forget it Tova! You can't full us- heck! I bet she didn't even write that message!! Lies.... I'd much better not see ANY RESPONSE FROM HER. Why??? Because it's a lie!

The formula changed and for those of us that started wearing this perfume 25 years ago (1992 for me) and getting endless people literally stopping you to ask "what is that you're wearing?" You can't full us TOVA! You're a liar!!! Shame on you!!! What a crock of crap!

Go see for yourselves and then when you get your bottle that you fall in love with again you'll come back into this site and comment thanking me for squeaking the secret. Go!! Go now.... and if you don't see any....check daily! Because they're constantly being listed! Constantly.... and who cares if the bottle is used??!! You'll pay an affordable price and be in love with the scent again! Just like you did years ago.
But you'll appreciate it more now too! And the compliments will be back! You'll see!!!

sadiesamie said...

Yep! I'm buying them! I'll do what I have to do to get it! The reality of it YES! IS SAD! But, that's how much I love it. Forget it Tova! You can't full us- heck! I bet she didn't even write that message!! Lies.... I'd much better not see ANY RESPONSE FROM HER. Why??? Because it's a lie!

The formula changed and for those of us that started wearing this perfume 25 years ago (1992 for me) and getting endless people literally stopping you to ask "what is that you're wearing?" You can't full us TOVA! You're a liar!!! Shame on you!!! What a crock of crap!

Go see for yourselves and then when you get your bottle that you fall in love with again you'll come back into this site and comment thanking me for squeaking the secret. Go!! Go now.... and if you don't see any....check daily! Because they're constantly being listed! Constantly.... and who cares if the bottle is used??!! You'll pay an affordable price and be in love with the scent again! Just like you did years ago.
But you'll appreciate it more now too! And the compliments will be back! You'll see!!!

sadiesamie said...

And one last thing.....if anyone needs help finding it on eBay, email me and I'll help find it on eBay! I'd be more than happy to help!!
Here's my email: renee.rancourt@att.net
** just make sure to put TOVA in the subject line so I don't miss your email. 😊

Not sure if this link will post but here's a listing on eBay too! Go buy it before it's gone!
http://www.ebay.com/itm/Tova-By-Beverly-Hills-Perfume-Women-3-3-Eau-De-Parfum-Spray-NIB-Seal-/232344474327?hash=item3618cf52d7:g:yXAAAOSwi7RZIg6R

😊😊

sadiesamie said...

This is not the original formula.... see how the print is bold and thicker print. Look at the pic on the other link that I posted and you'll see the difference. If you have to save the picture and enlarge it. You'll see the difference immediately.
http://m.ebay.com/itm/TOVA-by-Tova-Beverly-Hills-Eau-De-Parfum-Spray-3-3-oz-Women-NIB-/381641611222?_trkparms=aid%253D222007%2526algo%253DSIC.MBE%2526ao%253D1%2526asc%253D20150519202348%2526meid%253Db6f9c19ea5724d0ab8af26a839df877c%2526pid%253D100408%2526rk%253D2%2526rkt%253D25%2526sd%253D232344474327&_trksid=p2056116.c100408.m2460

sadiesamie said...

Here's another available for sale! And it's the REAL RARE ORIGINAL FORMULA. It's the 2.5 oz bottle. Pay close attention to the writing on the bottle. And also let me say another thing so I don't have to post another message. The first link that will take you to the 3.3oz bottle. When you scroll down and see a lot more bottles.... don't let the black pkg fool you! All of those are FAKES! The formula is floral and not even close to what we want. In fact you'd think it was a totally different perfume. That's how I found out to LOOK CLOSELY AT THE PRINT ON THE BOTTLE... http://m.ebay.com/itm/Rare-Tova-Original-Perfume-2-5-oz-EDP-Tova-Beverly-Hills-2-5-eau-de-parfum-/371940884778?hash=item569967812a%3Ag%3Am-AAAOSwrhBZDNzT&_trkparms=pageci%253A60020b11-4074-11e7-95a3-74dbd1801504%257Cparentrq%253A3a38d81b15c0aa1a33088248ffff66f3%257Ciid%253A3

Anonymous said...

I am fascinated with this whole Tova-Gate thing. SadieSamie I messaged you If you happen to see this check your emails. Anyhow So I have a newer black boxed frosted bottle with the thicker Tova print. Without good memory of my long gone older bottle I can't say what my thoughts are on this other then it's fresh and decent in lasting power. It has TOBH Westchester PA on the box. I see on some of the vintage bottles on the bay also the same markings but they are authentic. Did someone come out with this fake Tova copy or is this just a newer batch of the old being recreated through QVC? I know that QVC's headquarters are in Westchester PA and when I googled TOBH up came a connection to QVC. Anyhow would love more input please.

Anonymous said...

So it's 2am as I sit here with Insomnia. I am the same poster as above regarding the TOBH black box. So I have the black box with the thicker Tova print on the bottle. Love it actually. Then read Sadie's post about the thinner print is the real stuff. I got a vintage bottle of the thinner print today and you know what? They smell pretty close to me. Then I got a bottle of Tova signature platinum. To my nose it smells a good deal like the vintage frosted bottle I just got but not exact. My husband noticed they are not the same. But it's very close and the holding power is quite good. Anyhow I hope this helps anyone. I am still fascinated with this whole Tova thing....

Anonymous said...

I have worn TOVA since day one. THIS IS NOT EVEN CLOSE. Its horrible. I have been heartbroken ever since QVC changed the formula. Please TOVA I am begging you to bring back the original not some cheap imitation.

Anonymous said...

Tova lovers and those who have been using this perfume for decades I need your help. Can you all tell me approximately when the formulation changed? Or when you recall it was different? I see the frosted black cap bottle, then I see this square crystal etched with black cap, then I see the trio sets the anniversary ones with the pink striped bottle and the diamond glass shaped. Then the long slender with the clear cap to the current bottle now on QVC.

I would love anyone's input on when the change was noticeable. I am doing some research on this. Thank you!

Anonymous said...

been wearing Tova Signature for 25 years and known for this as my signature scent. the atomizer is horrible every time I order a new bottle from QVC it no longer works it's unreal. please fix the packaging or go back to the original frosted with black cap! the scent is so weak and now carry a bottle with me when the original stayed all day and left a glow of moisture on my skin. I see that Tova is on QVC promoting but has she taken back the fragrance? What the Tova Signature is going on now?

Unknown said...

I loved the original Tova. The stuff they sell on QVC is not the original. It smells like bug spray. How can Tova put her name in this nasty product that QVC has ruined? Tova you should stop your appearances on this shopping channel.

Anonymous said...

Okay everyone! I have found a perfume recreation company that will make Tova Original. I ordered from them this month and it smells EXACTLY like the original perfume. It costs around $49 - that does not include shipping and tax but it was worth it. They are called Scentmatchers.com. Give them a try!!!

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