" Dear everyone,
I want to assure those of you who have written comments about changes to the Tova Signature fragrance. This fragrance is as close to me as it is to all of you. It has my name on it and so the integrity of it is equally important to me. Neither the formula nor the fragrance has changed at all, that I can tell you with confidence.
When I celebrated the fragrance's 25th Anniversary I introduced a new art deco bottle. The original had a frosted, opaque finish and the new one is completely transparent. With a new bottle, it's easy to perceive the fragrance differently. It's like eating ice cream from a bowl you don't usually eat it from - you think it tastes differently!
The other difference with the new bottle is the pump. The stream of fragrance from the new bottle is smaller giving you less fragrance with each pump. This has a huge difference on the laying of the fragrance on the skin. It may even smell different and not last as long. I spray it twice or even more than that to reach the same effect. This pump is being worked on at the moment to help with this.
I promise that I will keep in close touch with you all from now as I would really like to hear what you think has changed to the fragrance. I have lived and breathed this fragrance for over 25 years and want it to remain a classic, which is why I would never change it. I really want to make sure everyone is happy with their Tova beauty items.
With all my love to everyone,
Tova x "
At least she addressed the issue, though many loyal fans are still doubtful...