Bring Tova Back

Tova eau de parfum

2009-01-03T06:00:00.000-08:00

Tova Beverly Hills

Where can I buy the original Tova?! People are drawn to it for its fresh and clean smell with staying power. The fragrance notes keep everything smooth and alluring. I love its subtle yet distinctive aroma and would like to purchase some for myself, as it has become my signature fragrance as well. I get more compliments when I wear it compared to others.

Apparently, the formulation has changed, which is quite noticeable for people who have been using the product for years. Sadly, some even suggests that it now smells like insect replant. Many are furious and disappointed with the change and are wondering if the fragrance will ever be the same. QVC may be saving some money for now, but this will be costly in the long run. I'm sure there are remaining original bottles on sale in ebay, though I'm wary of imitations and fraudulent sellers elsewhere.

Share your thoughts/reviews in the comments section, and check out the links and other posts on the right.

Finding a New Fragrance

2009-01-03T05:55:00.000-08:00

I don't want to find a new signature fragrance. Isn't the point of having a signature fragrance is to not have to go through finding another scent? With Tova, when you walk in the room, people won't notice a blatant smell as if you drenched yourself in perfume, so they know that you're coming from afar even without seeing you. Rather, people will notice, as you pass them by, a sweet and soft scent. The original Tova is still THE ultimate fragrance, but the likelihood of it coming back may be slim. There is no replacement, but we'd like your suggestions for (not necessarily similar) new scents and products. It's time to broaden our scent horizons.

China Musk

2008-01-03T06:00:00.000-08:00

Tova is still softer and sweeter, but I've heard positive things about China Musk. It smells very close to Tova ingredients. Get it from beyondscents.com or chinamusk.com to try the roll-on oil or the spray.

Happy Slip Fragrance

2008-01-02T06:00:00.000-08:00

TOVA replacement:

Happy Slip Fragrance, Love at First Sight

It would appeal to all the senses. A fragrance so crisp, so invigorating, so refreshing. Full of exuberance. Having people slip into something so entirely happy.

I'd bottle this little potion in a little Happy Slip bottle. Others would question *sniff* what is that marvelous scent? Why thank you, it is my signature scent.

A Reply from Tova

2008-01-01T06:00:00.000-08:00

Tova Borgnine via a QVC blog

" Dear everyone,
I want to assure those of you who have written comments about changes to the Tova Signature fragrance. This fragrance is as close to me as it is to all of you. It has my name on it and so the integrity of it is equally important to me. Neither the formula nor the fragrance has changed at all, that I can tell you with confidence.

When I celebrated the fragrance's 25th Anniversary I introduced a new art deco bottle. The original had a frosted, opaque finish and the new one is completely transparent. With a new bottle, it's easy to perceive the fragrance differently. It's like eating ice cream from a bowl you don't usually eat it from - you think it tastes differently!

The other difference with the new bottle is the pump. The stream of fragrance from the new bottle is smaller giving you less fragrance with each pump. This has a huge difference on the laying of the fragrance on the skin. It may even smell different and not last as long. I spray it twice or even more than that to reach the same effect. This pump is being worked on at the moment to help with this.

I promise that I will keep in close touch with you all from now as I would really like to hear what you think has changed to the fragrance. I have lived and breathed this fragrance for over 25 years and want it to remain a classic, which is why I would never change it. I really want to make sure everyone is happy with their Tova beauty items.

With all my love to everyone,

Tova x "

At least she addressed the issue, though many loyal fans are still doubtful...

Perfume - Love the World

2007-12-31T06:00:00.000-08:00

Fragrance Bloggers

2007-12-30T06:00:00.001-08:00

"It is difficult to think of any consumer products (laptops, washing machines) or art forms (novels, paintings) that are not received and analyzed by a well-established critical audience. Curiously, fragrance is not one of them. When fragrances launch, one does not read reviews in all of the major newspapers and consumer Web sites as one would in the case of a television show or electronic device. Aside from three high-profile critics (off the top of my head), there is virtually no mainstream, professional criticism being written about scent. In the Web 2.0 age, that void has been inevitably filled by genuine, independent fragrance lovers—whatever the quality of their critical chops. Fragrance-centric blogs can run the gamut from sub-literate meanderings to gorgeously written and well-informed discussions of the power and beauty of fragrance. Perhaps some of my colleagues would argue which ones are which."

Click here to read the full Perfumer&Flavorist editorial.

Know of a site or blog devoted to perfumes? Submit it to the perfume link directory.

Not Quite Running on Empty

2007-12-29T06:00:00.000-08:00

Guide to Fragrances

2007-12-28T06:00:00.000-08:00

Check out the Fragrance Directory for an extensive database of fragrances distributed in the United States. It's neatly organized by several categories, niches, launches, origins, etc. There's even a bottle preview and a phonetic pronunciation guide, so you could see and pronounce correctly (but no digital scent technology to smell it) ;) With the fragrance wheel, you could also discover fragrance families (floral notes, oriental notes, fresh notes, woody notes).

Tova on Craigslist

2007-12-27T06:00:00.000-08:00

Wanted: Tova Signature Perfume
http://monterey.craigslist.org/wan/1016200613.html

Flag to Best Of, so everyone would see that we're all looking to buy the original TOVA!

Beauty Arsenal Tip

2007-12-26T06:00:00.000-08:00

Keep smelling great over the course of the day by mixing perfume with a substance that will help sustain the fragrance.

A dab of petroleum jelly rubbed where you've put perfume on (wrist, neck, behind ears, etc.) will help make the perfume scent last longer.

Giveaway

2007-12-25T06:00:00.000-08:00

Sign up here and complete a fragrance-related offer (or any other offer). Get a free iPod touch to go along with it by referring more people.

Tova Notes

2007-12-24T06:00:00.001-08:00

Top: bergamot

Heart: lavender and jasmine

Base: sandalwood and musk

Life Story

2007-12-23T06:00:00.000-08:00

"After emigrating from Norway as a small child, Tova's tenacity drove her to accomplish a remarkable feat. Her heartfelt passion for beauty and elegance formed the foundation for what has now become a direct marketing success story. Along with her mantra: "It can be done!" she has transformed her dreams into a multi-million dollar corporation now positioned as an international presence in the beauty business."

Click here to read more about Tova Borgnine and Beauty by Tova.

Shop Beverly Hills

2007-12-22T06:00:00.000-08:00

View Larger Map

Greed Perfume

2007-12-21T06:00:00.000-08:00

Natalie Portman and Michelle Williams are featured in an ad campaign for a faux fragrance. It mocks the over-produced style of fragrance commercials and the hype it builds before its debut to the mass market.

Click here to watch the spoof commercial.

Here's another clip on the provocative style of perfume advertising.

Cilantro
Put It in Her Taco

Tova Ad Copy Headlines

2007-12-20T06:00:00.000-08:00

Direct marketing headline used to promote and create buzz for perfume:

"Wife Of Famous Movie Star Swears Under Oath Her New Perfume Does Not Contain An Illegal Sexual Stimulant!"

Perfume Link Directory

2007-12-19T06:00:00.000-08:00

1000fragrances
Aromascope
Basenotes
Bois de Jasmin
Feminine Things
Fragrance Bouquet
I Smell Therefore I Am
Mais Que Perfume
Now Smell This
Olfactarama
Osmoz
Perfume Critic
Perfume Da Rosa Negra
Perfume Making
Perfume Posse
Perfume Queen
Perfume Shrine
Perfume-Smellin' Things
Perfumes Etc.
Perfumista.org
Pink Manhattan
Poivrebleu
Smelly Blog
Soivohle Parfum Moderne
Sweet Diva
Talking Perfume
Tea, Sympathy and Perfume
The Fragrance Fanatic
Vetivresse
Winterstorming

Submit a site to be added to the link directory.

Newsworthy

2007-12-18T06:00:00.000-08:00

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